Inbound marketing is a strategy that focuses on attracting potential customers through content creation, social media engagement and search engine optimization. The goal of inbound marketing is to provide value to prospects by offering informative and relevant content that addresses their pain points or challenges. This approach helps businesses build trust with their audience, generate leads and ultimately convert them into loyal customers. In contrast to outbound marketing which involves interruptive advertising techniques such as cold calling or email spamming, inbound marketing is about providing value and building relationships with prospects through a consistent and personalized experience across various channels.